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Marketing & Strategy
ROLES
Head of Marketing, The Mentor Method (B2B Saas platform successfully acquired in 2022)
Director of Strategy, Beardwood&Co
Senior Creative Strategist, PROVOC
NOTABLES
Crafted the brand strategy for EffieLIONS, a global nonprofit foundation launched at Cannes LIONS
Wrote and launched SheaMoisture’s first Impact Report at Essence Festival’s House of Shea activations, creating the foundation for content across multiple platforms, including a docuseries on Roku
Wrote the Future of Work(ers) Report, launched at The Atlantic Festival and NASDAQ
Developed the first-ever Future of Women at Work Social at SXSW, attracting leaders from Visa, DoorDash and Mattel
For over a decade, I've translated big ideas into lifestyle campaigns. Whether for legacy institutions or new ventures, my approach aligns values, language, and leadership, then builds integrated strategies that earn trust and traction.
