top of page

Strategy  |   Lifestyle   |   Innovaton

Camp Reality Check: How Public Events Keep Cities Resilient

  • Sep 4, 2025
  • 3 min read

Updated: Sep 4, 2025

This summer, I watched strangers become neighbors -- dancing at concerts, sharing umbrellas at rainy movie nights, and laughing as they kayaked along the Potomac. I planned over twenty-four events filled with evidence of a city that still wants to come together.


Photos: Sam Kitner, Aimee Curtis, Audi Field, Washington Capitals


As our nimble teams set up, I’d joke that it felt like we were running a citywide summer camp. And like any good camp, it was formative. These gatherings showed us what our neighborhoods are craving, what businesses need, and how much possibility lives here, even when the headlines suggest otherwise. Most of all, though, we built mostly free, accessible spaces where communities and businesses could breathe.


This year, planners of all kinds have navigated a year of abrupt shifts in vibes, funding, permitting, and everything in between. 


Also, to my surprise, climate change has already had an effect on what we host and when. The weather oscillated between extreme heat and rain, making it hard to predict if we should continue or cancel. Most of the time, we pushed forward, embracing our new “tropical” reality and proving that shared experiences matter more than perfect conditions.


Yet, this season highlighted real, mounting challenges unlike any before. 


Getty Images


Right on the heels of Restaurant Week, DC became one of the first cities to see the National Guard occupy public spaces – targeting homeless encampments and “rising crime.” The effects were immediate: popular venues like Crush DC reported attendance drops of nearly 75%.


Layered on top of historically low August tourism, this moment underscored how fragile Downtown and small business recovery still feels post-COVID. 


“Tourism and hospitality are foundational to the District’s small-business ecosystem. In 2023, D.C. welcomed roughly 26–27 million visitors, generating $10–$11 billion in visitor spending — a vital revenue stream that fuels neighborhood restaurants, independent retailers, cultural venues, and personal services firms. Downtown recovery was already uneven before the takeover, with office attendance and retail vacancies still below 2019 levels. A prolonged perception of instability risks chilling near-term sales and future travel demand.”

Black Enterprise


Even with these challenges, small businesses are a critical part of our economic ecosystem, serving as vendors, employees, partners, and customers to one another. And public events help feed that ecosystem, bringing fun, energy, and people into spaces.


However, as people stay inside – with no clear exit plan for troops in sight – it may take new forms of collaboration to carry our favorite businesses, restaurants, and programs through the end of the year. 


So I've thought through a few initial strategies at each level: 

Audience

Now

Long-Term

Why It Matters

Business Improvement Districts (BIDs)

Prioritize continuation of core/essential services that can help restore a sense of normalcy and stability.


Communicate proactively and transparently.


Consider the implications of large public events and police presence – how will the city’s new priorities affect resourcing for events + general morale surrounding large events.


Invest in neighborhood identity campaigns that highlight culture, safety, and inclusion.


Plan for recovery and resilience, and how to address potential future disruptions based on key learnings.


BIDs set the tone for confidence. Visibility + stability reassure residents, businesses, and visitors.

Event Planners

Focus on experiences that are low-cost but high-memory (block parties, pop-ups, etc) – bonus points if you’re doing it with a strong message attached. 


A great example of this is the timely ‘Something for the People’ featuring community leaders and historic Gogo bands that happened August 21 on 14th and U. A poignant reminder of who may be most affected by the targets at one of the first intersections where troops arrived.

Use data (attendance, spending, feedback) to advocate for continued investment in events.


Build partnerships with schools, nonprofits, and cultural groups for shared programming. Partnerships can strengthen the potency of your message.

Events are the heartbeat of neighborhoods and the general well-being of a city — they bring foot traffic, visibility, and belonging.

General Community

Show up when you can because even one visit supports local businesses.


Share and promote neighborhood events.


Choose local over big-box when dining or shopping.

Encourage city leaders to prioritize funding for small businesses and cultural institutions in their recovery plans.

Your latte, your dinner, your RSVP to that event — it all matters. Every choice to show up is a step toward a more connected, resilient city that supports everyday life.

Businesses

Provide a safe space for patrons.


Partner with event organizers.




Despite the turbulence, this summer was a reminder of something simple: people want to be together. Our role is to keep designing spaces that make that possible.

 
 
 

Comments


bottom of page